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How We Came About

In 2005, shortly after reading the Purpose Driven Life, God gave me a vision. It was a vision of a shirt that outwardly expressed the inner utterings of my heart. It was to serve as a reminder, a conversation starter and an affirmation of who and what God designed me to be. I began to sketch some designs and found a love that had been buried in me ...for decades. My passion to write, design and simply re-connect with the creatively divine me was ignited. It is this passion that fuels my continued development of DiviniCo, a lifestyle brand that offers encouraging affirmations, custom rhinestone designs inspirational resources and affirmational products that allow us to Shine from the Inside Out.

DiviniCo's founder, Najah Drakes, is a writer, turned blogger, designer and homeschooling mompreneur.  While she is academically trained in all things finance, she desires to use her real life experiences to encourage and inspire women to live the regret-free life God so desires each one to live.  She holds a Bachelor's Degree from Spelman College and the Master of Arts degree in International Economics with Distinction from the Johns Hopkins University School of Advanced International Studies.  In her free time, you will find her dancing, reading, writing and loving on her husband of almost 16 years and their five sons.

Check out our collections and what they represent.  It is the perfect for any woman or girl.  Why just tell her she's beautiful...When she can shine.

Much Divine Love,